Some Silly yet Quite Harmful SEO Mistakes You Need to Steer Clear From

3-rookie-seo-mistakes-to-avoidThe current scenario of digital marketing suggests that SEO has been sidelined due to paid ads and social media, but the importance of Indianapolis SEO for driving dedicated traffic and converting leads into more sales is surely impossible to overlook.

Effective on-page and off-page optimization can take your website to an advanced level but the bad news associated with it for the beginners, an even the experts, is that SEO is by no means a cakewalk marketing process. Things, in SEO world, evolve quickly and unexpectedly; and it is ensured by search engine algorithmic updates that are launched more often than not.

With that said, staying on top remains one of the toughest challenges for SEO; and while they try to stay updated in order to grab bigger opportunities, they often make some silly SEO mistakes that turn out to be disastrous.

The only way to get the best after implementing updated methods is to make sure that your basics are not disturbed. To help you with that, some very basic level mistakes that SEOs make are worth mentioning here.

Bad use of .htaccess

If you are among those who do not know about .htaccess, it’s a configuration file with specific commands that make site’s document directories accessible or inaccessible.

.htaccess is used for following purposes.

  • Detailed sitemap creation
  • Cleaner URLs creation
  • Improving website load time by adjusting cache setting

Nevertheless, you need to be an expert if you are going to deal with this file because a minor mistake in configuration can make things start deteriorating from SEO perspective. For example, a code like one mentioned below can block your entire website from getting indexed:

RewriteCond %{HTTP_USER_AGENT} ^Google.* [OR]
RewriteCond %{HTTP_USER_AGENT} ^.*Bing.*
RewriteRule ^/dir/.*$ – [F]

If you have enough knowhow about fixing this issue, you can remove this code without disturbing other configurations. Otherwise, you can always ask a developer to do it for you.

Blocking CMS from getting indexed

Blocking a website built in CMS platforms like WordPress and Joomla is just a matter of following navigation and ticking a box or two. Surely you are not going to do it deliberately if you want your website indexed quickly. However, the installation of some of SEO plugins in CMS can automatically tick that box without even notifying you.

The best practice that you can consider in this regard is checking that setting once in every week to ensure that ‘forbidden’ boxes are not ticked.

Keeping robot.txt accessible for crawling

If the robot.txt file of your website is open for crawling, it would result in serious issues regarding your website’s privacy and security.

You need to immediately learn about robot.txt if you are beginner. There isn’t anything extravagantly advanced about robot.txt so learning about it shouldn’t be a big challenge. Act fast if you see the lines like this:

User-Agent: *
Allow: /

This command means that all of the contents, including login details and dynamic pages, inside robot.txt are public and open for crawling.